I don't often quote Seth Godin

I don't often quote Seth Godin

I don't often quote Seth Godin

By John Jantsch

For years now I’ve always felt that small business has a distinct advantage over the big, slow moving companies they compete against.

You need no further proof than to look around at the gurus that are now preaching that in order to compete, big companies must act small. In fact, Seth Godin even boldly proclaims that “small is the new big.”

If you’re already small, then you’re on top of the game. Take advantage of your smallness and move faster, do things that make people laugh out loud and then get up tomorrow and make it all up again.

That’s why this game is so fun.


Model for Marketing Maturity, Stage Three: Ignite
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached the third stage of the model […]
Model for Marketing Maturity, Stage Two: Grow
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build and Stage 3: Ignite. The idea behind the marketing maturity model is that every business needs to […]

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