I don't often quote Seth Godin
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I don't often quote Seth Godin

I don't often quote Seth Godin

By John Jantsch

For years now I’ve always felt that small business has a distinct advantage over the big, slow moving companies they compete against.

You need no further proof than to look around at the gurus that are now preaching that in order to compete, big companies must act small. In fact, Seth Godin even boldly proclaims that “small is the new big.”

If you’re already small, then you’re on top of the game. Take advantage of your smallness and move faster, do things that make people laugh out loud and then get up tomorrow and make it all up again.

That’s why this game is so fun.

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