Why Rent Your Marketing When You Should Own It?
Find a Consultant Become a Consultant

Why Rent Your Marketing When You Should Own It?

Why Rent Your Marketing When You Should Own It?

By John Jantsch

rent vs. own your marketing

Marketing Podcast with South City Print 

Certified Marketing Manager InterviewIn this episode of the Duct Tape Marketing Podcast, I interview Clem Huffman, owner at South City Print and Alexa Arciero, marketing manager at South City Print. Clem Huffman started South City Print in 1988 and a lot has changed in those 32 years of running a printing business. Alexa Arciero joined the team last year straight from graduating from UNC Chapel Hill with a marketing and PR degree. South City Print was a part of the Certified Marketing Manager Program powered by Duct Tape Marketing and joined the podcast to share what they learned.

Questions I ask South City Print:

  • Has the shift to a more virtual world made the printing business harder?
  • How do you make the case for multi-touch marketing, direct mail for instance?
  • Is there some nostalgia in current marketing trends?
  • Tell us about your experience with the Certified Marketing Manager Program.
  • What attracted you to the Certified Marketing Manager Program?
  • Were you surprised by any of the content?
  • Did the program make you create changes with your current marketing?
  • What does the next 6 months look like?

More about South City Print:

Like this show? Click on over and give us a review on iTunes, please!

Why rent when you should own?This episode of the Duct Tape Marketing Podcast is brought to you by the Certified Marketing Manager Program powered by the Duct Tape Marketing Network.

Why rent your marketing when you should own it? To build and grow a business successfully you also need to build and develop a team. At Duct Tape Marketing we’ve created the Certified Marketing Manager program where we can help you develop a marketing action plan and train your team. This innovative training is ready to take your business to the next level.

Check it out at Ducttapemarketing.com/certified-marketing-manager 

 

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


Podcast
The Strategy Behind Building A Thriving Online Community For Your Brand
Marketing Podcast with Jenny Weigle In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She’s worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and […]
Podcast
How To Make Your Clients Successful So They Never Want To Leave
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.