Using Virtual Tools to Engage Your Clients

Using Virtual Tools to Engage Your Clients

Using Virtual Tools to Engage Your Clients

By John Jantsch

Video replay from live Webinar – How to Use Online Tools and Tips to Present a More Virtual You

Recently I sent out a simple message encouraging folks to stay positive and keep pulling for each other and suggesting that you get comfortable using an array of virtual tools to stay top of mind with clients and customers as they get to know virtual you.

In addition to plenty of messages of thanks, I also received a few questions about ways to employ digital tools for virtual communication so I thought I would put my ideas down and send them out.

First of all, there are many ways to create engagement with all of the tools we have available today but here are my favorites. (Nothing beats in-person for connection, but much can be done virtually with the right approach)

Great Use Cases and Tools

1) 1-to-1 video using a tool like Loom – Loom is a browser extension and you can do an instant video or screen capture and embed a link in an email – I call this 1 to 1 video because it’s a great way to personalize a video or review a report. I have clients who show off plans, share a website design, highlight a trend in Google analytics, give context to spreadsheet data, do a website review, and all manner of saying hello in the most personal way possible. One of the best aspects of Loom is that once you hit stop it produces a link that you can copy and paste into an email. In most cases, the recipient can view the video right in their email.

2) Video meetings and webinars using a tool like Zoom – This is my current video meeting and webinar platform of choice – We use this for larger webinars, group or team meetings, and one on one live meetings with clients. Zoom is very lightweight from a user perspective, meaning pretty much anyone who knows how to click on a link can get connected to your meeting. You can record the calls, people can join via computer or phone, there’s a mobile app, and you have lots of tools such as screen sharing and annotation during the call.

You could even consider this as a local alternative to say a networking or referral group that you already belong to but want to take to a virtual space. These kinds of meetups could help you stay connected while staying in the office.

3) Live streaming using a tool such as StreamYard – This is my current live streaming tool as it’s pretty affordable and you can stream to multiple platforms at the same time – Facebook, YouTube, LinkedIn, etc.  A lot of people use live streaming in corny ways, que up the shot walking down the sidewalk or driving in the car, but livestreams can be an effective way to get a short message across. As in all things related to communicating a message, the best livestreams include stories. StreamYard also allows for some nice branding on-screen while you are broadcasting and automatically records the video.

Tips to take it up a notch

While the right tools make virtual you available, there are some things to keep in mind if you wish to take full advantage of this approach

1) Sound is important

While you can technically get your message across using your earbuds if you want to impress get a podcasting mic such as Blue Yeti 

 (In video meetings this isn’t necessary but for many other applications it allows you to communicate with more authority in your voice.)

2) Upgrade your camera

Most modern laptops come with a camera but taking it up just a bit to something like a Logitech C922x 

 will allow you to have wider shots, better focus, and far better light absorption. Okay, I don’t really know anything about light absorption, but I know you’ll look better.

3) Lighting makes a difference

If your office is the spare bedroom in the basement get some LED lights or you’ll look like you’re in the spare bedroom in the basement. If you can natural light through a window on your face is the best (no lights or window behind you or all we will see is glare.) Many people use these inexpensive ring lights

4) Get rid of distractions

Again, if you work at home or in a busy office, your background might not scream the professional message you want to convey. Recently I discovered a company called AnyVoo that creates simple pop-up backgrounds that you can put behind you anytime you have a video call or webinar. You can have any design printed on the backdrop, and it’s easy to assemble and disassemble on the go.

5) Try different formats

Online, virtual training differs from traditional in-person interaction mostly due to the fact that it’s harder to stay focused online. Meaning you should keep everything shorter and break it up into chunks. Do a 30-minute webinar instead of an hour. If you want to do something much longer you’ll have to think of a structure that gives people a break.

30 minutes of teaching, break to complete an assignment, 30 minutes of discussion.

You might also enjoy this post – 7 Virtual Collaboration Tools I Use Everyday

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Becoming Your Best Virtual You
Marketing Podcast with John Jantsch on Becoming Your Best Virtual You Virtual and work from home is getting a lot of hype right now, for obvious reasons. I’ve been a big fan of virtual work for many years, and there are some tools I’ve come to love and rely on over the years. I’m going […]
How to Accelerate Your Marketing Consulting Business
Free course teaches new and existing marketing consultants how to accelerate their growth and profit. – Enroll here – Certain practices go into creating a highly profitable marketing consulting or coaching practice. Most people focus on the doing part – Doing the work to get a client, any client, and then pivoting to the […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system