How to Start Your Speaking Business [Podcast]

How to Start Your Speaking Business

How to Start Your Speaking Business

By John Jantsch

Marketing Podcast with Grant Baldwin
Podcast Transcript

Grant Baldwin headshotOn this episode of the Duct Tape Marketing Podcast, I sit down with speaking expert Grant Baldwin. He is a professional speaker himself, a speaking coach and founder of The Speaker Lab, and the author of the new book The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform.

Baldwin started out as a youth pastor, which took him down the road towards speaking within his church community. From there, he started speaking to audiences within the business community. He got to a point where he was booking 60 to 70 gigs a year, and now he shares the approach that he used to book speaking gigs with others.

He founded The Speakers Lab and wrote his latest book to help anyone who wants to get into speaking to find their niche, identify their audience, and craft a compelling talk that will keep audiences and event planners happy. If you’ve been thinking about kick-starting your own speaking business—either as a piece of your existing business or as its own venture—Baldwin has the advice to get you started.

Questions I ask Grant Baldwin:

  • How did you become a speaker?
  • Should everyone be a speaker?
  • If you’re not a celebrity, what’s the best way for you to make good money speaking?

What you’ll learn if you give a listen:

  • The first step any speaker needs to consider.
  • What two questions you should always return to as you shape your speech.
  • Why speaking for free isn’t always a bad thing.

Key takeaways from the episode and more about Grant Baldwin:

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