The Toughest Job of an Entrepreneur

The Toughest Job of an Entrepreneur

The Toughest Job of an Entrepreneur

By John Jantsch

A participant at a recent workshop asked me a seemingly innocent question and my answer surprised me.

The question came from a discussion about coaching and consulting with clients. The question was simply, “what’s the biggest challenge you face working with clients?” My answer must have been lurking somewhere in my subconscious because, without much thought, I said, “Caring more about the results my clients get then they do.”

The one thing I know is that I have been guilty of this, and few things will eat you up faster. I’m not suggesting that you shouldn’t care about your clients, I’ve just found that if your roll is to consult, teach, advise, coach or otherwise help your clients get a result, sometimes you must be prepared to detatch yourself from how and when that result occurs.

A client must want the stated result with a passion or it will never happen. You can burn up a lot of entrepreneurial energy judging what’s best for your clients

.

The toughest job, for me at least, is to map out a plan, work the plan and let go of the need to know exactly how the plan will come to pass. Do this a time or two and you will find yourself much more open to new opportunities when they arise. And that’s the real fun of being an entrepreneur in the first place.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


WOCA The Source Radio – The Self-Reliant Entrepreneur
John Jantsch appeared on WOCA The Source Radio’s show to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch shares how he began his own entrepreneurial journey as a marketing consultant more than 30 years ago. It was this background as an entrepreneur himself that eventually led him to want to write this latest book, which […]
The Marketing Book Podcast – The Self-Reliant Entrepreneur
John Jantsch appeared on The Marketing Book Podcast to discuss his latest book, The Self-Reliant Entrepreneur. This is Jantsch’s sixth book, and while the others have been focused on marketing strategy and tactics, this book is designed to be a daily devotional for entrepreneurs of all stripes who are looking for guidance in running their […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system