The Self-Reliant Entrepreneur Reading: Fall

The Self-Reliant Entrepreneur Reading: Fall

The Self-Reliant Entrepreneur Reading: Fall

By John Jantsch

This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book, along with some additional commentary and a challenge question for entrepreneurs to ponder, as it relates to the reading.

“Congruence. No person for any considerable period can wear one face to himself and another to the multitude without finally getting bewildered as to which may be the true.”

Nathaniel Hawthorne, The Scarlet Letter, 1850

Quite often the very thing that leads many to strike out on their own is an attempt to bring their business and personal lives in alignment. The corporate culture they had entered and adopted no longer feels congruent with their personal goals.

Congruence by definition implies sameness, agreement, harmony or compatibility, all concepts made wholly real by following an entrepreneurial vision. So it’s terribly ironic then that when the amazing fresh opportunity afforded the entrepreneur is coupled with the day-to-day pressure to build a business, people are easily pushed farther and faster out of congruence than when they started. Remember playing crack the whip at the ice skating rink as a kid? It kind of feels like that. This looks like working more hours than is healthy or necessary, promoting products and services you don’t use or believe in, asking others to do things you are unwilling to do, or worse, wearing one face to yourself and another to your team, your employees, and your loved ones. In geometry, when starting two triangles are congruent, you might use a complex formula, but in your entrepreneurial quest, it’s even more complex.

The challenge question: How is your life a reflection of the gift you need to bring to others and how is it not?

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Productive Flourishing Podcast – The Self-Reliant Entrepreneur
John Jantsch sits down with host Charlie Gilkey to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch founded his own marketing firm nearly three decades ago, so he’s been on his own entrepreneurial journey for quite a while now. While he’s written several books on marketing, this latest book is a departure. He knows that […]
The FearLess Business Podcast – The Self-Reliant Entrepreneur
John Jantsch sits down with host Jamie Lieberman on the FearLess Business Podcast to discuss how to find resilience in your entrepreneurial journey and his latest book, The Self-Reliant Entrepreneur. While he wrote the book a year ago, the concepts of self-reliance and resilience feel particularly relevant in this current moment, as we face the […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866