Take an SEO refresher course

Take an SEO refresher course

Take an SEO refresher course

By John Jantsch

Small business owners don’t necessarily need to be SEO experts, but you should have a firm grasp on the basics – even if only to direct a web designer.

The search engine world changes pretty frequently, but not as much as SEO folks would like you to believe. In fact, you will waste a lot of time and energy trying to keep up with folks that want you to think there are new ways to game the search engines. Here’s my advice: Bookmark these sites, visit them, read the books the site authors have written and recommended and then make sure you take a refresher course every 6 months or so.


The Role of Your Website in Guiding the Customer Journey
Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. While prospects may discover your brand anywhere, you want to be […]
How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x