Take an SEO refresher course

Take an SEO refresher course

Take an SEO refresher course

By John Jantsch

Small business owners don’t necessarily need to be SEO experts, but you should have a firm grasp on the basics – even if only to direct a web designer.

The search engine world changes pretty frequently, but not as much as SEO folks would like you to believe. In fact, you will waste a lot of time and energy trying to keep up with folks that want you to think there are new ways to game the search engines. Here’s my advice: Bookmark these sites, visit them, read the books the site authors have written and recommended and then make sure you take a refresher course every 6 months or so.


How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]
Five Tips That Make Asking for Referrals Less Intimidating
Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in reality, the majority of happy customers are more than willing to give a referral when asked. While the first hurdle in asking for referrals is getting over your own insecurities or mental blocks associated with […]

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