I think there’s plenty of information out there about personal branding and self-promotion. The thing that’s often lacking or not said is that in order to really stand out you’ve got to have an idea or point of view that people want to be a part or at least spread.
So much emphasis is put on getting a big following that people seem to forget you must start with being follow worthy.
I wrote a book an entire book on the idea of referrals and the first half emphasized that the secret to getting more referrals was to be more referable.
It’s not just about creating a platform, it’s about creating something valuable and building a platform around that.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark, marketing strategy consultant, frequent contributor to Harvard Business Review, Forbes, and Entrepreneur and author of the new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.
In Stand Out, Clark does an excellent job of spelling out the fact that the formula for success lies primarily in discovering your breakthrough idea.
A breakthrough idea can be a simple, unique point of view applied to a mature industry or it can be a totally new, innovative product that helps people do something that can’t do now, either way it’s the basis for building a long-term road to success by standing out.
Questions I ask Dorie:
- Who needs to stand out?
- Is there a financial value to being identified as a thought leader?
- What personal branding strategies apply universally?
What you’ll learn if you give a listen:
- How to find your breakthrough idea
- How to build a following, and get people to buy into your idea
- Why you must communicate in a way that is true to who you are
This episode of the Duct Tape Marketing Podcast is brought to you by Hostgator, where you’ll get 24 hour live support via chat, phone or email, 1-click WordPress installs, easy-to-use website builder, design services, marketing services like SEO and PPC, and for my listeners: a 30% Discount. Go to www.Hostgator.com/promo/ducttape