Moving Away From Pain Point Marketing
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Moving Away From Pain Point Marketing

Moving Away From Pain Point Marketing

By John Jantsch

Marketing Podcast with Lisa Manyon

In this episode of the Duct Tape Marketing Podcast, I interview Lisa Manyon. Lisa is the President of Write On ~ Creative Writing Services, LLC. She’s known as “The Business Marketing Architect”, and she’s a content and copywriting strategist for mission-driven entrepreneurs.

Questions I ask Lisa Manyon:

  • How does somebody become known as the business marketing architect?
  • What does somebody have to do to acquire that title?
  • What led you to the point where you are today?
  • You’ve focused on creating a message that isn’t about problem-solving — what does this mean?
  • What’s your process for somebody that comes to you the state of not wanting to use the type of problem-focused marketing that’s used by so many people?
  • Can you give us some examples to illustrate what passion points are?
  • Have you found that your framework approach works equally as well as a sales page as say a webinar?
  • Is this framework going to be a book?

More About Lisa Manyon:


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