Spotting Inflection Points in Your Industry [Podcast]

Spotting Inflection Points in Your Industry

Spotting Inflection Points in Your Industry

By John Jantsch

Marketing Podcast with Rita McGrath
Podcast Transcript

Rita McGrath headshotToday on the Duct Tape Marketing Podcast, I sit down with globally-recognized expert on strategy, innovation and growth Rita McGrath.

McGrath is a professor at Columbia Business School and directs the popular Leading Strategic Growth and Change program. Additionally, she works with leadership at global brands, helping them to strategically navigate through disruption and inflection points.

She is the author of a number of best-selling business books, including Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Today on the podcast, she talks about inflection points that may be lurking in the shadows around your business, shares some examples of other businesses who have thrived despite disruption, and provides actionable steps to help you do the same.

Questions I ask Rita McGrath:

  • What is an inflection point?
  • How do you spot an inflection point?
  • Do smaller businesses have an advantage when it comes to weathering disruption?

What you’ll learn if you give a listen:

  • How to use little bets to get insights into what might be changing in your world.
  • What industries McGrath sees as being due for disruption.
  • What inflection point cuts across all industries, that every business should be aware of.

Key takeaways from the episode and more about Rita McGrath:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
How to Get the Best Out of Your Virtual Meetings
Apple Podcasts | Android | RSSMarketing Podcast with Mike Fraidenburg In this episode of the Duct Tape Marketing Podcast, I interview Mike Fraidenburg, a certified mediator, natural resource scientist, and former government executive with broad experience helping organizations and executives who are struggling to work effectively in environments with a lot of conflicts. Mike’s […]
Podcast
Focus on Your Customer to Grow Your Business
Apple Podcasts | Android | RSSMarketing Podcast with Simon Severino In this episode of the Duct Tape Marketing Podcast, I interview Simon Severino, CEO of Strategy Sprints GmbH, where their goal is to coach CEOs and their teams to ensure higher NPS (Net Promoter Score), higher sales conversion and faster execution. Simon also teaches […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system