How To Stand Out In A Noisy World

How To Stand Out In A Noisy World

How To Stand Out In A Noisy World

By John Jantsch

Marketing Podcast with Mark Schaefer

In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally recognized speaker, educator, business consultant, and author of books such as KNOWN, Marketing Rebellion, and his newest book — Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds.

Key Takeaway:

The world is noisy, and standing out today is difficult. At its essence, marketing today is about answering one question: “How can we be heard?” If we don’t already have advantages like a big powerful website or years and years of content, how can we build momentum? What can we do to give us more hope to stand out?

Mark Schaefer set out to answer these questions. The world is stacked against us in big ways and small, and in this episode, Mark shares new ideas to help us build the unstoppable momentum needed to rise above these barricades.

Questions I Ask Mark Schaefer:

  • [1:14] You told me about your idea for the new book and the sort of impetus for it was this, this research that you had found from the sixties called the Matthew Effect. Can you unpack that a little and tell us what exactly led you to write your most recent book, Cumulative Advantage?
  • [4:36] You use Tim Ferris’s story as a case study in your book. At one point, Tim Ferris was a nobody — was there something that he did that made things tip in his favor?
  • [7:02] What are some of these ‘seams’ as you call them that opens up and allows new players to run in?
  • [8:56] How do we start looking for tears in the status quo?
  • [10:23] In your book, you talk about once you find the tear in the seam, you then have to blow it up. Does this come down to resources or luck?
  • [15:12] What is constancy of purpose?

More About Mark Schaefer:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.



Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

How To Guide The Perfect Customer Journey
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m going to be talking about part one of a three-part solo show series I’m doing. In part one, I’m talking about the customer journey and the marketing hourglass. In part two, I’m going to be talking about planning your content […]
How The 3-Day Weekend Lifestyle Gets You The Life And Legacy You Want
  Agency Spark Podcast with With Wade Galt The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866