Hand-Written Notes Have Become A Power Tool

Hand-Written Notes Have Become A Power Tool

Hand-Written Notes Have Become A Power Tool

By John Jantsch

A couple nights ago I was sitting in my car waiting for one of my daughters to finish up soccer practice. I can’t sit still for more than about 10 minutes so I rooted around the car to find something to read or otherwise use up the wait.

The only thing I could find was a notebook and a pen that I keep to record hair brain ideas.

My oldest turns 20 next week so I decided to fire off a letter – the old fashion way.

As I did so it reminded me what a great tool the handwritten letter or note is.

By the time I had scrawled to the end of page three I felt really good. I don’t know, but there’s something almost mystical or spiritual about the connection of pen on paper. The tap just opens and I find I can’t write fast enough to keep up with my thoughts.

Okay, enough personal mish mash already – let’s look at this from a marketing point of view.

When you take the time to send a client or prospect a thoughtfully hand written note, not only do you get the benefit of this connection I describe about, you also:

  • Stand out from the crowd (nobody does this anymore and that’s what makes it so powerful)
  • Say, I care enough to take the time to do this
  • Can’t help but write something that is personal in nature (computers stink at that)
  • Make a connection with another form of communication (email, phone, web site, blog, note – you need them all)
  • Have the ability to make the person who receives the note feel special (if you can’t figure out why that’s a good marketing thing, I can’t help you)
  • Will begin to receive more referrals (your clients will tell people about your unique habit)

Go to your nearest print shop and get some A-6 size note cards and envelopes, printed with your name tastefully at the top, and get in the habit of writing notes of thanks, congratulations, saw you in the news, did you catch this, hope all is well, what else can we do – everyday, or at least every Friday – and watch how the level of communication you enjoy with your clients changes.

And while you’re at it, write a long letter to your spouse.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way

The Top 10 Duct Tape Marketing Podcast Episodes for 2019
2019 was another great year on the Duct Tape Marketing Podcast. I chatted with some incredible guests, I did some solo shows where I could share a bit about the Duct Tape Marketing philosophy, and I got to share excerpts from my latest book, The Self-Reliant Entrepreneur, which was released in October. In honor of an […]
Producing Useful Content Is the New SEO
A great SEO strategy has a lot of moving parts. For small business owners, it can be difficult to keep pace with the ever-changing elements that go into optimizing your content for search engines. After all, Google alone uses hundreds of metrics to rank pages for search results, and they keep those metrics (and how […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.


Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system