Good Marketing Strategy Becomes Culture

Good Marketing Strategy Becomes Culture

Good Marketing Strategy Becomes Culture

By John Jantsch

A few days ago I wrote a piece called 7 Characteristics of a Real Life Marketing Strategy. The idea behind the post was to point out characteristics of some of the most powerful approaches to marketing strategy that often have little to do with what a business does and plenty to do with how that business does it.

NickNguyen via Flickr

The post was one of the more popular topics of late and prompted me to expand with this line of reasoning.

Any good marketing strategy requires people to pull it off and, in the case of a deeply embedded and purpose filled approach, strategy becomes culture. The marketing strategy is delivered to and through the staff to the ultimate delight and inspiration of the customer.

In fact, I’ve said it many times, your staff is likely delivering the same experience to your customers as they are receiving from you. You can make all the grand plans you like about delivering an entertaining, inspiring, simple, surprising or mission filled marketing strategy, but you won’t make it happen unless it comes from within – at the hands of fun, inspired, motivated, surprised and connected employees.

To that end, it starts with a culture filled marketing strategy.

I’m going to talk about this idea if great detail as part of the Verizon Small Business Series Wednesday June 8th at 2pm ET – you can Register here

I believe there is an intentional path to installing a culture that breeds a stronger marketing strategy and, while I don’t believe it’s as simple as saying it’s so, it starts with series of purposeful practices explored and expanded in ways that serve.

For now, you’ll have to join me for the free online seminar to hear more about this topic, but below are the points we’ll explore.

  • The epic story
  • Hire for fit
  • Staff as customer
  • Value creation
  • Fail in favor
  • Results review
  • Touch point maps
  • Cross function
  • Marketing classroom
  • Strategy scorecard

Social Media for Small Business Webinar Archived
Last week I conducted a webinar on the use of social media for small business as part of a series for the Verizon Small Business Center. The session was recorded and you can listen to the playback here I also did a session called Collaboration in the Digital Age as part of this series and […]
Collaboration as a Total Business Strategy
The web has changed many things about business, but one thing’s for sure, it’s dramatically enhanced our ability to collaborate with every important constituency group. Let me explain this idea of collaboration as a business strategy. In the past, it was generally considered very natural for small business owners to collaborate with partners and the […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x