Connecting And Building Trust Behind A Screen

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Marketing Podcast with Erica Dhawan

In this episode of the Duct Tape Marketing Podcast, I interview Erica Dhawan. Erica is a globally recognized leadership expert and keynote speaker who helps organizations and leaders innovate faster and further together. She’s also the author of a new book: Digital Body Language: How to Build Trust and Connection, No Matter the Distance.

Key Takeaway:

Humans rely on body language to connect and build trust, but with most of our communication now happening from behind a screen, the traditional body language signals are no longer visible — or are they?

In this episode, Erica Dhawan talks about how to communicate and connect from behind a screen. When you’re on video, it’s much harder to not only see what’s going on and read those signals of others but also to show empathy. Erica shares a few practical tips around how you can create trust and connection, even on the video Zoom call.

Questions I Ask Erica Dhawan:

  • [1:47] What are the distinct differences between digital body language and the body language that we’re used to sitting across the desk or in a room?
  • [3:31] Are there body language differences or things that people should be paying attention to or watching out for?
  • [8:07] What role if somebody doesn’t know you at all, you better over-communicate —is there a scale on that?
  • [9:56] How do you connect with body language in the digital space?
  • [13:36] What role do generational differences or even cultural differences play in a disability to communicate?
  • [15:32] Is there such thing as digital mansplaining?
  • [16:07] So what are the handful of bad habits that you see all the time that people just need to stop doing?

More About Erica Dhawan:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

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Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?

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