Can You Inspire Action With Air? – Duct Tape Marketing

Can You Inspire Action With Air?

Can You Inspire Action With Air?

By John Jantsch

Anybody selling a service (air) knows that getting a reader of an ad or sales letter to act can be pretty tough. So, they send out letters that end with demotivators like – I will call you about this next week. Oh, good, then I don’t need to do anything now but wait around.

Your sales message should inspire your reader to act by telling them to take the next step. But, you must give them one darn good motivation for doing it. Don’t just say call for your free, no obligation consultation. Sell the meeting, tell them what they get and make it a benefit. “When you call we will thoroughly review your current tax management strategy and offer suggestions that will reduce your tax bill by 15% or more.” Now, I’m getting inspired here!

But, don’t stop there. Offer something more. In addition, when you call you’ll receive our booklet of “little know tax tips” just for business owners.

The potential response to your ad just doubled. Now, business owners who need to talk today will call and those who want to think about it a bit, maybe get to know you through your free report first, will call as well.


6 Email Marketing Myths You Can Ignore
Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, some things about email marketing that used to be true are no longer so. And there are some things that have always been […]
A Quick and Effective Approach to Facebook Advertising
Facebook remains the dominant social media platform. In a recent earnings call, CEO Mark Zuckerberg shared that there are more than 2.2 billion monthly actives, with almost 1.5 billion using it every day. That means that small business owners who are not advertising on Facebook are missing out on an opportunity to connect with about […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x