Can You Inspire Action With Air?

Can You Inspire Action With Air?

Can You Inspire Action With Air?

By John Jantsch

Anybody selling a service (air) knows that getting a reader of an ad or sales letter to act can be pretty tough. So, they send out letters that end with demotivators like – I will call you about this next week. Oh, good, then I don’t need to do anything now but wait around.

Your sales message should inspire your reader to act by telling them to take the next step. But, you must give them one darn good motivation for doing it. Don’t just say call for your free, no obligation consultation. Sell the meeting, tell them what they get and make it a benefit. “When you call we will thoroughly review your current tax management strategy and offer suggestions that will reduce your tax bill by 15% or more.” Now, I’m getting inspired here!

But, don’t stop there. Offer something more. In addition, when you call you’ll receive our booklet of “little know tax tips” just for business owners.

The potential response to your ad just doubled. Now, business owners who need to talk today will call and those who want to think about it a bit, maybe get to know you through your free report first, will call as well.


Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt Scanlon Podcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve […]
Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x