Just Say No Once In A While

Just Say No Once In A While

Just Say No Once In A While

By John Jantsch

Every once in a while you’ve got to decide that a new client or a new project just isn’t a good fit. You know the ones I’m talking about. You can usually feel it in your gut at that first meeting. But, hey, they said that would pay you, (usually after some attempt to get you to lower your price) so you took the work.

It can be frightening to do, but nothing will be better for you or the prospective client than your ability to size up a project and decline it if it doesn’t fit.

You can save yourself the headaches that you know come with trying to make what you do fit into someone else’s view of what you. Another funny thing about this approach is it makes you even more appealing. When you turn a client down for the right reasons, suggest that maybe someone else has a better solution, your credibility will skyrocket. In fact, the prospective client may transform right before your eyes as you demonstrate that you are so trustworthy you won’t simply take their money and run.

Of course in order for this strategy to be of any value to you, you must know, without a doubt, your precise ideal client profile and the unique value you have to offer. With these two things in hand you will always be able to say no and grow your business. Try it!


Finding Success and Happiness as a Company of One
Marketing Podcast with Paul Jarvis Podcast Transcript This week, my guest on the Duct Tape Marketing podcast is Paul Jarvis. A writer and designer, Jarvis has worked with companies like Mercedes-Benz and Microsoft, sports giants like Shaquille O’Neal, and entrepreneurs like Marie Forleo. He also teaches a number of online courses; writes his weekly newsletter, […]
Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt Scanlon Podcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x