Building strategic partner networks

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One of the most effective ways to generate lots of high quality referrals is to develop a network of partners that you are strategically aligned with. Now, let’s look at few words in that last sentence. Develop – this takes work, it’s not something that’s done whenever you think of it. Strategically aligned – these are partners that serve your same ideal customer and that you feel 100% confident that you would send your best customer to by way of referral.

One of the truest ways to receive referrals, of course, is to give them, but don’t simply refer your customers and prospects away, deliver them to one of the trusted resources in your network. In this short video I talk a little about a tool that I’ve used with countless small businesses to help facilitate the building of strong strategic partner networks and, oh yeah, generate hundreds of referral s in the process. I call it the Perfect Introduction in Reverse.

Video: Building strategic partner networks.

So, how do you build your network of trusted resources?


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  1. So interesting… I just posted another method of networking at my blog… by playing to your weaknesses.

    Referrals are SO important. Managing that process is highly important and worth investing in.

    Thanks, Jason M. Blumer

  2. I agree – an interesting discussion and video. Everyone knows that referrals are the way to go instead of cold calls yet few know how to start. So this video is a good first primer on getting started even it seems a little pushy. If you have your value proposition ready and want to generate referrals from more than just your customers and friends then try the best networking site around – We’re in private beta – if you’d like a request put “Duct Tape blog” in the “How did you find us” field and welcome aboard!
    – Michael

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