Mastering the Art of Selling Your Business
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Mastering the Art of Selling Your Business

Mastering the Art of Selling Your Business

By John Jantsch

business deal

Marketing Podcast with John Warrillow

In this episode of the Duct Tape Marketing Podcast, I interview John Warrillow, founder of the Value Builder System which is a simple software for improving the value of a company. He’s also the author of: Built to Sell and The Automatic Customer.

Questions I ask John Warrillow:

  • What does this new book add to the conversation about selling your business?
  • If the business is owner dependent, should you have the conversation about selling it?
  • Can you get more for your business than what the market suggests — and how?
  • Is there a perfect time to sell your business? Do people wait too long?
  • As a buyer, did you find that people are very proactive in going out and finding buyers rather than just putting a for sale sign in the yard?
  • Are there special considerations when being acquired or selling to a competitor?
  • What’s a success story that somebody you interviewed or featured in the book that you think really did it right?

More About John Warrillow:


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