Why All Business Owners Should Become Authors [Podcast]

Why All Business Owners Should Become Authors

Why All Business Owners Should Become Authors

By John Jantsch

Why All Business Owners Should Become Authors

Marketing Podcast with Dan Janal
Podcast Transcript

Today’s guest on the Duct Tape Marketing Podcast is author, speaker, and book coach Dan Janal.

He is an expert in internet marketing and publicity, and wrote one of the first books on the subject more than 25 years ago. He has written 13 best-selling books over the years, and is an internationally-recognized speaker on the topic of internet marketing.

Janal also serves as president of PRLeadstoProfits.com, where he helps small businesses establish themselves as thought leaders in their fields to generate more business. This is the very concept that he discusses in his latest book Write Your Book in a Flash: The Paint-By-Numbers System to Write the Book of Your Dreams—Fast!

On today’s episode, we discuss how writing a book can help you to stand out in your industry, and why it’s easier than ever for anyone to write a book today.

Questions I ask Dan Janal:

  • What are the pros and cons to self publishing?
  • What are the steps to writing your own book?
  • How can you write a book if you’re not a good writer or are short on free time?

What you’ll learn if you give a listen:

  • Why identifying your customers’ biggest problem will help you settle on a topic for your book.
  • How to find the right balance between educating and selling in your book.
  • How a book coach can help you to get your book written.

Key takeaways from the episode and more about Dan Janal:

Like this show? Click on over and give us a review on iTunes, please!

us-logo

This episode of the Duct Tape Marketing Podcast is brought to you by About.US.

Choosing the right domain name is critical to ensuring the success of your small business. Help your business stand out with a .US domain name. Easy to remember, unique, and trustworthy, now is the time to secure the domain name that you want with a .US web address.

We have a special offer just for our listeners. Register your .US domain name for just $1.49 for a full year, plus get access to a free website builder and hosting service for 6 months. To take advantage of this offer, go to www.launchwith.us and use the promo code PODCAST.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
How to Fully Optimize Your Google My Business Listing
Marketing Podcast with Sherry Bonelli In this episode of the Duct Tape Marketing Podcast, I interview Sherry Bonelli. Sherry is the owner of Early Bird Digital Marketing. She writes on all things SEO for Search Engine Land, MOZ, Search Engine Journal, SEMrush, BrightLocal, SCORE, and others. Questions I ask Sherry Bonelli: Does Google My Business […]
Podcast
Using Video at Every Stage of The Customer Journey
Marketing Podcast with Ben Oliver In this episode of the Duct Tape Marketing Podcast, I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. Questions I Ask Ben Oliver: You believe video is more than just another form of content. Can […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866