Create and Market Work That Lasts

Create and Market Work That Lasts

Create and Market Work That Lasts

By John Jantsch

Marketing Podcast with Ryan Holiday
Podcast Transcript

Ryan Holiday

For a creative work to last it must be the right work – but it must also be promoted in the right way. Few people have figured this fine art out like my guest today.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Holiday. He is a writer, media strategist and author of numerous books including Perennial Seller: The Art of Making and Marketing Work That Lasts. He and I discuss why the majority of revenue is often from content that is over a year old, and how to make that content.

Holiday dropped out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, and later served as the director of marketing for American Apparel. His company, Brass Check, has advised clients like Google, TASER, and Complex, as well as many prominent best-selling authors. Holiday has written four previous books, most recently The Obstacle Is the Way, which has been translated into seventeen languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world.

Questions I ask Ryan Holiday:

  • What is a perennial seller?
  • Is there a certain approach or process you take to creating perennial content?
  • Is it possible to write a perennial seller around trending topics such as social media?

What you’ll learn if you give a listen:

  • Why even amazing content doesn’t always last
  • What the four steps are to creating a perennial seller
  • How the perennial seller concept can apply to more than just content

Key takeaways from the episode and more about Ryan Holiday:

Like this show? Click on over and give us a review on iTunes, please!

Are you in need of WordPress support? If so, I highly recommend using WP Fix It. They provide 24/7 instant WordPress Support and now have a plugin that allows them to access your WP install while you’re in it. It’s pretty convenient! Be sure to check them out.

Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Podcast
How to Integrate Chat Into Your Marketing
Marketing Podcast with Mike Yan Podcast Transcript Today’s guest on the podcast is Mike Yan, CEO of chat marketing platform ManyChat. ManyChat is a platform that allows you to automate chat and bring together Facebook Messenger and SMS to reach your customers on their terms. Their simple templates allow you to build a chatbot in […]
Podcast
Paving the Path to a Purposeful Hustle
Marketing Podcast with Deanna Singh Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Deanna Singh, speaker, author, and founder and Chief Change Agent at Flying Elephant. Singh defines her purpose in life as shifting power to marginalized communities, and through Flying Elephant, she does just that. By building opportunities within underserved […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system