Why would someone come to work for you?
Find a Consultant Become a Consultant

Why would someone come to work for you?

Why would someone come to work for you?

By John Jantsch

Help WantedMost small business marketers think in terms of marketing as a way to get a keep customers. While that is indeed correct, effective marketing is also a great way to attract and keep great talent to your business. No matter how hot your products and services are your growth will be tied very directly to the your ability to get people who are passionate about your company and its story working side by side with you.

Let’s face it, the best and brightest aren’t as a attracted to companies they have never heard of, that don’t have buzz and that don’t seem to have a clear mission or passion for serving a narrowly defined target customer. If you don’t have a strong brand, clear marketing message and active voice in your market you will be left to try to convince people to come to work for you based on price – or in this case salary. Price competition is no fun for customers or employees.

Practicing effective marketing tactics is just as essential for attracting employees as it is for attracting customers.

  • Consistently communicating a core message that differentiates is essential for attracting strong employees
  • Publishing marketing materials that educate is essential for attracting strong employees
  • Effectively creating a web presence is essential for attracting strong employees
  • Generating favorable media coverage is essential for attracting strong employees
  • Educating your entire staff on the elements of your marketing plan is essential for attracting strong employees
  • Constantly reselling your best customers on what a good decision they’ve made to stay loyal is essential for attracting strong employees

So, does any of that sound like effective marketing tactics to you?

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

Why (and how) you should let your customers do the advertising for you
I grew up in the nineties, and my parents weren’t big on technology. My first computer had a 486 processor with a monochrome screen, it ran DOS, and it had Chessmaster 3000 on it. It was given to me by the people who owned the used bookstore in town after it had finally become too […]
5 Ways to Gain Brand Ambassadors (And Keep Them)
“Brand ambassadors” seems like a relatively new term; however, they’ve been around as long as advertising and marketing itself (and even long before that). Knowingly or not, you’ve probably acted as a brand ambassador yourself when you recommended a product to a friend or was writing a glowing review for a local business. More often […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.