Why Direct Marketing Is More Effective Than Ever
In this episode of the Duct Tape Marketing Podcast, I interview Brian Kurtz, Founder and CEO of Titians Marketing. Brian is a true fan of direct marketing.
Starting in the list business gave him a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom as Executive VP sell millions of newsletter subscriptions and consumer books put all of that list training to good use.
For nearly 40 years Brian has followed a specific set of direct marketing principles that helped him build the iconic publishing company to $150 million at its height; and those same principles are currently helping him apply all he has learned and done to everything that is state-of-the-art in marketing today.
Questions I ask Brian Kurtz:
What did marketing look like before the internet?
What’s the oddest thing you ever sold?
How are you seeing marketers using direct mail to expand their business?
Is 2020 a window where direct mail is more important even as a communication form?
What you’ll learn if you give a listen:
- What you can learn from direct marketing before the internet
- The best way to communicate with leads
- What a physical product can add in terms of perceived value
More about Brian Kurtz:
- To learn more about Brian Kurtz
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