Why Cold Calling Goes Wrong

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Marketing Podcast with David Walter

Cold CallingIn this episode of the Duct Tape Marketing Podcast, I interview David Walter, best-selling author of The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets: Cold Calling is NOT a Numbers Game!

David’s claim to fame came from setting a record 15 appointments a day, every day for 6 months working at a PEO company, setting a total of over 1800 appointments!

David Walter is the Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. He also ran a telemarketing firm for 13 years and successfully helped businesses make millions with his unique cold calling strategies. Now he has written a book about cold calling and lead generation called The Million Dollar Rebuttal. David speaks at trade shows, Chambers of Commerce, webinars, and is a telemarketing & sales trainer for major companies. He is also a published author; his latest book is Stratospheric Lead Generations Secrets.

Questions I ask David Walter:

  • What do you think is wrong with cold calling? How do people get it wrong?
  • Is using social media now a way of cold calling?
  • How do you get past the fact that someone who does need what you are doing but doesn’t let you talk?

What you’ll learn if you give a listen:

  • The biggest thing that locks down cold calling
  • How to go from “go make calls” to “Get in contact with…” principle
  • How The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets: Cold Calling is NOT a Numbers Game! is the 101 of cold calling

More about David Walter:

  • To download a free copy of the book and unlock David’s video training click here
  • To connect with David Walter reach out on LinkedIn or give him a call

Like this show? Click on over and give us a review on iTunes, please!

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Cold Calling, david walter


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