What does your drink say about you?

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StarbucksMarketers spend a lot of time dissecting the various demographics and psychographics of target markets and I’m wondering if you could do a study of what all your customers order at a Starbucks, or if they even frequent such a place, and come up with appropriate marketing messages.

For the record, I’m a grande coffee with 2 shots of espresso added – the fact that people call this drink names like a depth charge or red eye ought to tell you something. (More on this when I’m back at the office)

So, what are you?


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