What does your drink say about you?
Find a Consultant Become a Consultant

What does your drink say about you?

What does your drink say about you?

By John Jantsch

StarbucksMarketers spend a lot of time dissecting the various demographics and psychographics of target markets and I’m wondering if you could do a study of what all your customers order at a Starbucks, or if they even frequent such a place, and come up with appropriate marketing messages.

For the record, I’m a grande coffee with 2 shots of espresso added – the fact that people call this drink names like a depth charge or red eye ought to tell you something. (More on this when I’m back at the office)

So, what are you?

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

Great New Tool for Start-ups
Starting a new business is exciting, scary, exhilarating, confusing, and freeing. But, mostly it’s a lot of work. There’s a bunch of steps you need to do in order to get started right. You can do some research and discover most of these steps, but what if there was a way to get a free, […]
Swiftpage Adds New Features
Email marketing service Swiftpage has added some nice new features. I had a chance to discuss the new Drip Marketing capabilities with Swiftpage founder Bob Ogden. Listen to this brief overview and look for more as I try this promising new tool out myself. Free eBook 7 Steps to Scale Your Consulting Practice Without Adding OverheadThe […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.