Why Page Speed Matters on Your Website [Podcast]

Why Page Speed Matters on Your Website

Why Page Speed Matters on Your Website

By John Jantsch

Marketing Podcast with Lukas Haensch
Podcast Transcript

Today’s guest on the podcast is Lukas Haensch. He is a former Google UX manager and the founder of Pathmonk.

While at Google, Haensch focused on page speed. Page speed might not even be on some business owners’ radar screens, but the speed with which your website loads can have a huge impact on your conversions and sales.

Haensch draws a parallel between brick-and-mortar and online businesses: If the sliding door to your physical store were so slow to open that people gave up and turned around, you’d do something about it, right?

You need to think about page speed in the same way. A slow-loading page can be driving away potential customers before you can even show them information about your business.

On this episode, we discuss page speed in great detail, and Haensch also shares about his new business, Pathmonk, which uses the power of AI to target audiences with SmartCards that are designed to qualify and convert even more leads.

Questions I ask Lukas Haensch:

  • How do we measure what our page speed is?
  • What are some of the biggest culprits that slow sites down?
  • Where do you find the right resource to help you fix these issues?

What you’ll learn if you give a listen:

  • Why we need to care about page speed.
  • The role that hosting plays in website load speed.
  • When and where we should use AMP sites.

Key takeaways from the episode and more about Lukas Haensch:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Pixelz. Pixelz is the product image editing service powering e-commerce. Retouching is often a slow, expensive time-suck, but it doesn’t have to be that way.

Pixelz changes all that, by retouching product images to scale, at a higher quality than ever before. And they do it overnight. Pixelz’ hybrid human and AI retouching workflow is faster, higher-quality, and more consistent than other retouching services. That’s why major brands like Fossil Group, Asics, and Express rely on Pixelz to keep their sites looking beautiful.

To learn more, go to Pixelz.com.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
Google Analytics for Small Businesses
Apple Podcasts | Android | RSSMarketing Podcast with John Jantsch Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement, those are important. This allows […]
Podcast
Is Entrepreneurship in Your DNA?
Apple Podcasts | Android | RSSMarketing Podcast with Sydni Craig-Hart In this episode of the Duct Tape Marketing Podcast, I interview Sydni Craig-Hart CEO and Co-Founder of Smart Simple Marketing, an award-winning content marketing consultancy. Smart Simple Marketing helps B2SMB marketing professionals gain market share, drive engagement and deepen loyalty with small businesses, women […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system