How to Make Your Brand Unskippable
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How to Make Your Brand Unskippable

How to Make Your Brand Unskippable

By John Jantsch

Marketing Podcast with Jim Kukral
Podcast Transcript

Jim Kukral headshot

Today on the podcast, I chat with marketing and branding expert Jim Kukral. He is a keynote speaker and author of several books, including his latest, Your Journey to Becoming Unskippable in Your Business, Life & Career.

As an entrepreneur, he has started and sold two of his own online marketing agencies. His writings about marketing have appeared in The Wall Street Journal, the New York Times, USA Today, Huffington Post, and other major publications. He has also taught marketing as an adjunct professor at The University of San Francisco.

On this episode, we discuss his latest book, and Kukral shares the secrets to applying his unskippable method to marketing and brand missions for any business in order to strengthen revenues and build a lifelong customer base.

Questions I ask Jim Kukral:

  • What does it mean to be unskippable?
  • How does someone in a less-than-glamorous industry make themselves unskippable?
  • How are the disruptors creating new buyer behavior?

What you’ll learn if you give a listen:

  • What role belief-driven buyers play in building a repeat customer base.
  • Why understanding how people think is the key to creating an effective marketing approach.
  • How you can disrupt industries by creating joyful experiences.

Key takeaways from the episode and more about Jim Kukral:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. They have all the important tools you need for paid traffic, social media, PR, and SEO. Check it out at SEMrush.com/partner/ducttapemarketing.

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