How to Turn Marketing Costs Into Profit

How to Turn Marketing Costs Into Profit

How to Turn Marketing Costs Into Profit

By John Jantsch


Marketing Podcast with Joe Pulizzi and Robert Rose
Podcast Transcript

Joe Pulizzi and Robert Rose

Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies.

My guests for this week’s episode of the Duct Tape Marketing Podcast are Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, Chief Strategy Advisor of Content Marketing Institute. They are also the authors of Killing Marketing: How Innovative Businesses are Turning Marketing Cost into Profit. We discuss this topic and how to get businesses to think differently about everything they are doing in their marketing efforts.

Pulizzi is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.  He’s the author of five books, including his latest, Killing MarketingHis third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange.

Rose’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on and is generally considered to be the “owners manual” of the Content Marketing process. Robert is also the co-host, along with Pulizzi, of the podcast PNR’s This Old Marketing, the #1 podcast as reviewed by Rose innovates creative and technical strategies for a wide variety of clientele. He’s helped large companies such as AT&T, The Bill & Melinda Gates Foundation, Petco, Caterpillar, ADP, Fairchild Semiconductor and KPMG tell their story more effectively using digital content strategies.

Questions I ask Joe Pulizzi and Robert Rose:

  • Does the book discuss the next evolution of content marketing?
  • Will the approach to marketing discussed in the book kill the marketing department?
  • What companies are good examples of using this approach?

What you’ll learn if you give a listen:

  • How to make marketing a profitable part of the business
  • Why building a loyal audience is key to transforming a business
  • Why marketing can not only be an investment, but a profit center

Key takeaways from the episode and more about Joe Pulizzi and Robert Rose:

Like this show? Click on over and give us a review on iTunes, please!

Content As a Business Model
Marketing Podcast with Joe Pulizzi We’ve been extolling the virtues of content marketing here at Duct Tape Marketing since before we really had terms like content marketing or inbound marketing. Not because I’m so smart I saw all of this coming in my crystal ball – because it was pretty obvious early on that people […]
Making Sales Prospecting Fun and Easy
Marketing Podcast with Tom Martin Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I chat with Tom Martin. After 20 years in the advertising industry, he founded the digital strategy agency, Converse Digital. Martin is also a speaker, blogger, and author of the book The Invisible Sale: How to Build a Digitally […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!