How to Serve Your Ideal Clients More Successfully

Think Smaller to Innovate Today

Think Smaller to Innovate Today

By John Jantsch

Ideal Client

Marketing Podcast with John Jantsch

Right now, at the beginning of May 2020, a lot of businesses are encouraging you to innovate. Distilleries are making hand sanitizer, bakeries are teaching online classes, and so on. This has many people asking; What should I do? How should I innovate? I love all these ideas that are happening right now but I’d caution that this level of pivoting doesn’t apply to everyone.

What if instead, you decided to think smaller? What if you decided to look at your business and tried to figure out who your ideal customers are? This group is typically your top 20% of all customers. How can you serve them better? 

Once you’ve figured out who they are, how to serve them better. What would happen if you created methods and systems to do that quicker, more systematically, with even better results?

Questions to answer during the podcast:

  1. Who are our best clients?
  2. What do we excel at doing?
  3. How can we do it better?
  4. How can we impact the entire ecosystem of our best clients?
  5. Can we create systems to do it?

Like this show? Click on over and give us a review on iTunes, please!

 

Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by The Duct Tape Marketing Consultant Network.

Did you know that Duct Tape Marketing is more than a powerful system for marketing small businesses? It’s a network of independent marketing consultants who use the Duct Tape Marketing methodology to help small businesses to grow. Check it out at ducttape.me/123go

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
How to Improve Your Customer’s Journey
Apple Podcasts | Android | RSSMarketing Podcast with John Jantsch In today’s podcast, I want to talk with you about something I’ve been thinking about a lot. It’s actually one of the key elements in my next book. But first, let’s start with some back story.  In the 80s, there was a brand that […]
Podcast
Getting Started with Defining Your Ideal Client
Apple Podcasts | Android | RSSIf you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Defining Your Ideal Client Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system