Think Smaller to Innovate Today

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Marketing Podcast with John Jantsch

Right now, at the beginning of May 2020, a lot of businesses are encouraging you to innovate. Distilleries are making hand sanitizer, bakeries are teaching online classes, and so on. This has many people asking; What should I do? How should I innovate? I love all these ideas that are happening right now but I’d caution that this level of pivoting doesn’t apply to everyone.

What if instead, you decided to think smaller? What if you decided to look at your business and tried to figure out who your ideal customers are? This group is typically your top 20% of all customers. How can you serve them better? 

Once you’ve figured out who they are, how to serve them better. What would happen if you created methods and systems to do that quicker, more systematically, with even better results?

Questions to answer during the podcast:

  1. Who are our best clients?
  2. What do we excel at doing?
  3. How can we do it better?
  4. How can we impact the entire ecosystem of our best clients?
  5. Can we create systems to do it?

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Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by The Duct Tape Marketing Consultant Network.

Did you know that Duct Tape Marketing is more than a powerful system for marketing small businesses? It’s a network of independent marketing consultants who use the Duct Tape Marketing methodology to help small businesses to grow. Check it out at


ideal client, John Jantsch

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