The Purpose Driven Business

The Purpose Driven Business

The Purpose Driven Business

By John Jantsch

I’d like to start this post off with a question. What’s the purpose of
a business? Or, perhaps more specifically, what’s the purpose of
your business? Do you ever think about that throughout the course
of the day? Or, does it only haunt you at night or when you are
trying to clear a jam in the copier?

Ten years ago I would have gone with Peter Drucker’s answer –
The purpose of a business is to create a customer. Today, after
25 years of business ownership and asking several hundred small
business owners this very question, I would have to say that the
real purpose of a business is to give the owner of that business
more life, more freedom.

In all my years though, I have never had a small business owner
give me that answer. Many business owners instinctively go into
business with the goal of achieving something that fulfills their
dreams, but the making it, fixing it, shipping it quickly consumes.
The phone rings and business owner reacts without thought to
the demand on the other end.

At some point this wonderful vision of freedom and expression that
you had for you business became just the opposite–The monster
that methodically took the life right out of you. Has anyone come
to realize that your business can rob you of your life it you are
willing to let it?

So, what’s the answer?

I think the answer to this puzzle comes down to two things – focus
and connection.

Focus involves a discovery, or at least rediscovery, of what you
want most out of your life. That knowledge then must become the
focus of your thoughts and the basis for your business decision-making.
See, unless you know and focus on what more life and more freedom
really means to you and only you then you will never be able to go
about building a business that delivers it.

Connection is the systematic application of your purpose in life to the
day-to-day function of your business. There has been so much written
about the need to “leave one’s business behind at the end of the day”
and I think that’s part of the problem. As I’m sure you’ve discovered,
you can’t leave it so all you do is wrestle with it. Better to find a way
to connect your business to your life. Now, in some cases, that may
mean making dramatic changes in the way you go about your business,
what your business does and who your business serves.

I can’t give you all the answers to life’s most persistent questions in
the span of this article, but I can tell you this – Wake up or else. I’m
not going to dwell on the “or else” as I suspect you may have already
experienced it in some fashion.

I will however leave you with this paraphrased thought from an Ogden
Nash poem titled “Portrait Of An Artist As Prematurely Old Man” – Most
of will regret our sins of omission, the things we didn’t’ do, far more
than the sins of commission, the things we did do. See the full text here.

Find what you want out of life, find what you are willing to leave
behind in order to get it and then connect that purpose every single
day with what you do and you just may actually catch a glimpse of
the magic that owning a small business can bring.

I recently co-authored a book titled, Wake Up . . . Live the Life You
Love featuring contributions from Wayne Dyer, Deepak Chopra
and Mark Victor Hansen. You can find out more by visiting JohnJantsch.com


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