Valuable Content Just Needs A Package

Valuable Content Just Needs A Package

Valuable Content Just Needs A Package

By John Jantsch

Here’s a quick little tip that may help some small
business owners harness the whole content thing.

Okay, some background first. Most know that I talk
endlessly about the idea of providing (most of the time
free) content about some really valuable stuff to your
prospects to help cut through the clutter and prove
yourself the expert that you know you are.

Here’s a twist! Hire someone to show how smart you
are. Let me explain. What if you knew that a particularly
hot market sector wanted, no strike that, needed, to know
about a volatile market phenomenon. And, what if you
could hire someone really nerdy like, an economist, or
better yet, futurist, who could share with them exactly
where their business or industry was headed.

A great source of content, and therefore lead generation,
may lurk in your back yard just waiting to unfold itself
for you. Think outside of what you sell and present
experts of any shape and sort that may possess value
to you market and watch what happens to your stock
as a result.

Content comes in various forms and most of it is free.
You just need to provide the package, cuz that’s what
people pay for anyway.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Repurposed Content Can Increase Your Traffic 300%
Marketing Podcast with Shaina Weisinger In this episode of the Duct Tape Marketing Podcast, I interview Shaina Weisinger, CEO of Repurpose House. Shaina Weisinger is an expert in social media marketing, specifically optimizing content through repurposing. Repurpose House takes all of the content your business produces and adds the social media bells and whistles. They trim video […]
Getting More Sales with the Buyer’s Journey
How does someone decide to buy a product or service? This is answered by the customer life cycle or sometimes called the Buyer’s Journey. The sale is made when a buyer goes through three key phases: Awareness, Consideration and then Decision. In the Awareness phase, a buyer starts from being problem aware to researching about […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system