A Testimonial Machine In the Making
Everybody knows that a good testimonial comment and
endorsement from a client can be a fundamental marketing
tool. . .but, everybody knows how hard it is to get a client
to stop and write one â€“ no matter how well intentioned they
Hereâ€™s a little tool that will help you acquire some very
powerful testimonials. It may seem a bit sneaky, but, hey,
it seems to move people to action.
Instead of simply asking your clients for testimonials, give
the names of 3 or 4 very happy clients to you next prospective
client and insist that they check you out by way of your references.
Hereâ€™s what will happen almost all of the time. Your clients
will respond to a request from your prospect with a glowing
testimonial, written to a prospect, in precisely the voice you
want. And, in most cases they will copy you on the effort.
Viola, instant testimonial machine!
I donâ€™t really know why this is so much more effective, but
there is something about the 3rd party involvement that moves
your client to some extra adjectives.
Give it a try and see for yourself.