The Importance of Credibility in Business
In this episode of the Duct Tape Marketing Podcast, I interview Sharon Vinderine, the founder of Parent Tested Parent Approved.
When Sharon Vinderine tried to launch a new baby product, she found that there’s nothing stronger than word of mouth when it comes to marketing to parents. Since founding the Toronto-based company over a decade ago, Sharon has become an in-demand guest on some of the most top-rated programs in North America, and the PTPA Seal of Approval is one of the top three most recognized awards in the U.S.
Questions I ask Sharon Vinderine:
- How did the idea for PTPA start?
- Was there a model you followed?
- What is the process of receiving the Seal of Approval?
- What has been the biggest contributor to your success as an entrepreneur?
- How does your company make an impact on society?
- How have you stayed ahead of your business over the last 13 years as the market has changed?
- Started with kids and baby products, where are you today?
- Are companies coming to you for a new product or is it more for rebranding?
- What are some of the best lessons you’ve in your time in business that have made a real difference for you?
More about Sharon Vinderine:
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