What Does Charm Have To Do with Business? – Duct Tape Marketing

What Does Charm Have To Do with Business?

What Does Charm Have To Do with Business?

By John Jantsch

Marketing podcast with Jordan Harbinger

Jordan HarbingerMy guest for this week’s episode of the Duct Tape Marketing Podcast is Jordan Harbinger – cofounder of an amazingly successful business called The Art of Charm – a business with the tagline – where ordinary guys become extraordinary men.

Now, to be fair, some amount of the work The Art of Charm does is teach guys how to meet women, but I for one believe that many of the elements regarding confidence, conversation and networking taught by Harbinger apply to success in business. How you project yourself has a lot to do with how you are heard and who you influence, whether it’s in a one-on-one sales environment or a keynote speech in front of an auditorium audience.

But, the real reason I wanted to have Harbinger on my show is that his business is another fabulous example of one built on the back of content. His Art of Charm Podcast was large and popular before he ever had training to sell.

He built a community and then built a business around their needs. Read and reread that last sentence as it is such a powerful concept for anyone starting or running a business to keep in mind.

Of course the ultimate secret to his success involves the value delivered through his products and services, but it all started with the trust built delivering solid value through his content.


Podcast
How to Make Your Brand Unskippable
Marketing Podcast with Jim Kukral Podcast Transcript Today on the podcast, I chat with marketing and branding expert Jim Kukral. He is a keynote speaker and author of several books, including his latest, Your Journey to Becoming Unskippable in Your Business, Life & Career. As an entrepreneur, he has started and sold two of his […]
Podcast
Taking Relationship Marketing to the Next Level
Marketing Podcast with Zvi Band Podcast Transcript Today on the Duct Tape Marketing Podcast, I chat with Zvi Band. He is a the founder of Contactually, and a hacker and community builder. Contactually is a smart CRM tool that can help you manage relationships in the long term. He’s also invested in growing relationships and […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x