My guest on the Duct Tape Marketing podcast this week is Verne Harnish, the founder of two world-renowned entrepreneurship organizations, the Young Entrepreneursâ€™ Organization (now EO – cause none of us are young anymore!) and the Association of Collegiate Entrepreneurs (ACE), Verne is presently founder and CEO of Gazelles, Inc., which serves as an outsourced corporate university for mid-size firms and hosts a faculty of well-known business experts.
He is a Contributing Editor for Fortune Small Business magazine and author of Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Fast-Growth Firm.
We focused a great deal of our conversation on something that we both call the marketing habit. Verne tells a story about working with a marketing mentor that forced him to meet routinely to simple focus on strategy.