Talking Groundswell with Charlene Li

Talking Groundswell with Charlene Li

Talking Groundswell with Charlene Li

By John Jantsch

Charlene LiCharlene Li, senior analyst with Forrester, stopped by the Duct Tape Marketing podcast to discuss social media and her new book, co-authored with Josh Bernoff, Groundswell.

Much of Li’s work at Forrester is in working with very large organizations to help them understand how to use social media, but the funny thing is that most if not all of what is contained in the book applies to small businesses as well. In fact, big companies are actually diving head first into social media in a bit of an attempt to look and feel smaller.

Make no mistake, the Groundswell that Li and Bernoff cover in this book is not a passing trend, it’s a reality.

As a small business owner the only really tough question is not what or how, it’s why. Understand what practical objective you want to achieve (Groundswell covers many) and then pick that one objective and apply the appropriate tool – it’s that simple. Don’t try to do it all – do one thing in social marketing and then move on to the next. (See: Hierarchy of Social Marketing)


How Giving Back Can Create Business Success
Marketing Podcast with Sam Ashdown Podcast Transcript Today on the podcast I speak with real estate and marketing expert Sam Ashdown. Ashdown has built three successful real estate businesses: as a consultant to real estate agents; a consultant to home sellers, called HomeTruths; and a real estate agent, with her company AshdownJones. Beyond her passion […]
Why Your Marketing Must Be Led By Strategy First
Marketing Podcast with John Jantsch on Strategy First Marketing A lot of people use the term “marketing strategy,” when what they’re really talking about is marketing tactics. Strategy is not just a Facebook post or a paid search campaign or blog posts. Those are the tactics you use to execute your strategy. But if you […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.

x