Talking About Rainmaking Conversations

Talking About Rainmaking Conversations

Talking About Rainmaking Conversations

By John Jantsch

Marketing podcast with Mike Schultz (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Conversations are a bit part of everything in business these days including selling.

Rainmaking ConversationsMy guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Schultz, president of the Rain Group, editor of RainToday and coauthor of Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation.

Schultz contends that the gap between what we are making and what we are worth, our incredible value, lies in having great sales conversations.

“Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Yet so many professionals and sales people struggle with generating initial conversations and moving them to the close. They make common mistakes that end up losing them deals.”

Sales skills can be learned, desire and commitment are another thing. The salespeople that really want it and do what they need to – they get the end result.

People buy from people they like. So, how do you get liked digitally? Buyers are yearning for a true deeper connection because companies let them down so often. Online interaction has the potential to facilitate relationships that are started in person.

In addition to the content in the book, Schultz has compiled a number of resources, tools, and free online training to help you more quickly and effectively apply RAIN Selling to your sales efforts and take your selling to the next level.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or


Podcast
The Making of GreenPal with founder Bryan Clayton
Marketing Podcast with Bryan Clayton In this episode of the Duct Tape Marketing Podcast, I interview Bryan Clayton. He’s the CEO and co-founder of GreenPal. An online marketplace that connects homeowners with local lawn care professionals. Questions I ask Bryan Clayton: What does GreenPal do and how does it function? Is GreenPal like UpWork or […]
Podcast
Reach Your Potential by Living Dangerously
Marketing Podcast with Tripp Lanier In this episode of the Duct Tape Marketing Podcast, I interview Tripp Lanier. Tripp is a professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which — for over a decade — has […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866