How to Tap Into the Subscription Economy

How to Tap Into the Subscription Economy

How to Tap Into the Subscription Economy

By John Jantsch

subscription economy

Marketing Podcast with Anne Janzer
Podcast Transcript

Anne Janzer

My guest for this week’s episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-winning author and non-fiction writing coach who has written books like The Writers Process and The Workplace Writer’s Process. She and I discuss her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn.

As a professional writer, Janzer has worked with more than one hundred technology companies, writing in the voice of countless brands and corporate executives. She enjoys working with writers to improve their processes and communication skills, so they can share their thoughts and ideas with the world. She also works with select nonfiction authors as a developmental editor.

Questions I ask Anne Janzer:

  • What does the subscription economy mean for marketers?
  • What are some unique examples of subscription marketing?
  • How do you incrementally measure the value of value nurturing?

What you’ll learn if you give a listen:

  • Where the customer journey plays into subscription marketing
  • What rolls content and social media play in the subscription world
  • How subscription marketing impacts the delivery of value

Key takeaways from the episode and more about Anne Janzer:

Like this show? Click on over and give us a review on iTunes, please!

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Podcast
Using AI with Human Touch to Create Great Social Content
Marketing Podcast with Kate Bradley Chernis Podcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Kate Bradley Chernis, co-founder and CEO of Lately. Bradley Chernis started her career as a radio DJ, then started a marketing firm, and it was there that she identified a unique problem: Businesses need to create tons of […]
Podcast
Incorporating Storytelling Into Your Sales Process
Marketing Podcast with John Livesay Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with sales keynote speaker, author, and pitch whisperer John Livesay. Livesay is a sales expert who coaches teams on how to become irresistible to their prospects. He’s also the author of the bestselling book Better Selling Through Storytelling: The […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system