Investing in Small Businesses to Do Good for the Community [Podcast]

Investing in Small Businesses to Do Good for the Community

Investing in Small Businesses to Do Good for the Community

By John Jantsch

Marketing Podcast with Amanda Brinkman
Podcast Transcript

On this episode of the Duct Tape Marketing Podcast, I visit with Amanda Brinkman. She is the Chief Brand and Communications Officer at Deluxe and the host of the hit series, Small Business Revolution Main Street.

Brinkman began her career at leading creative agencies, working with brands like General Mills, Allianz, and UnitedHealth Group. In 2015, she was tapped to reimagine Deluxe Corp’s 100-year-old brand.

While it started as a check printing business, Brinkman saw the writing on the wall and led the company’s expansion into offering full-service financial and marketing support for small businesses.

She also hosts the show Small Business Revolution Main Street, along with her co-host, home renovation expert Ty Pennington. Each season, they travel to a small town and Deluxe invests $500,000 in revitalizing the local businesses that are truly the heart of the community.

On this episode, Brinkman discusses the show and shares learnings that any small business owner can take away and apply to growing within their local community.

Questions I ask Amanda Brinkman:

  • What’s your process for selecting the small town you work with?
  • Which has been the most touching story for you across the seasons?
  • Are your businesses from earlier seasons now seeing long-term success?

What you’ll learn if you give a listen:

  • The two biggest, universal hurdles that small businesses face.
  • Why an established business may need to pivot.
  • What to expect from season 5 of Small Business Revolution.

Key takeaways from the episode and more about Amanda Brinkman:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


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