Selling by Voicemail

Selling by Voicemail

Selling by Voicemail

By John Jantsch

These days sales folks don’t get to talk on the phone much.

As you know, nobody actually answers the phone, so if you are doing
a bit of prospecting you better get really good at leaving effective sales
messages on voicemail.

I get sales messages on my voicemail everyday and they all go
about like this.

Hi…I know you don’t know me, but I’m great, my company
is great, my products are great and I want to take some of your
valuable time so I can learn what you do and then I will try to
figure out how I can sell to you.

Now I know that’s a bit over the top but think how many times
you’ve left a voicemail that sent about that message.

I visited with Jill Konrath of SellingToBigCompanies.com and
she outlined a formula for voicemail selling that is awesome.
(I will say that all it really does is follow proper marketing
technique but it is rare to find someone who does that)

Her script (and I do mean a written script) would go more
like this:

“Hi Gary, this is Jill Konrath with Selling To Big Companies
dot com and I have been researching your business for the
last 6 months and discovered that you have formed a new
division that targets the IT industry. I also noticed in your
annual report you claim that quickly grabbing market share
is essential to your success. I have developed a sales training
program that was specifically designed to teach IT salespeople
how to rapidly introduce new products and services. I have a
quick demonstration video that outlines how our program has
produced measurable results for other in your industry and…”

Okay, again a bit over the top for demonstration purposes,
but I hope you immediately see (hear) the difference.

Jill’s message said – I know you, I understand a challenge
you have, I know you are busy, let me show you how to
solve your challenge.

Yes, this approach requires a bit more work, but the payoff
for hard work when it comes to sales prospecting is always
worth it.


Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]
10 Things to Consider About Your Website in 2019
Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’s meeting your goals. The first […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x