Desperately Seeking the Truth

Desperately Seeking the Truth

Desperately Seeking the Truth

By John Jantsch

People today are bombarded by so much information that
they have become numb to what feels like advertising or,
during political cycles like we are in today, out and
out fabrication.

Small business owners should resist the temptation to copy
what passes for advertising today and focus on telling the
truth. I don’t really mean to imply that companies are lying
about what their product or service can do, I just mean that
they aren’t giving us any reason to believe in or trust what
they have to say.

So how do you do that? Tell me a story. Speak to me honestly
about why you got into business, tell me your pain, show
me how you struggle and, most of all, give me some reason
to hope.

Nothing sells product like just being who you truly are
and conversely nothing smells worse than a fake. Buyers
are looking to do business with companies they can feel a
personal connection with.

Go ahead, risk telling the world what really makes you get
up in the morning, put it in your marketing story and you
will attract people who relish you brand of the truth.


How to Craft the Perfect Email
Some small business owners are intimidated by email marketing. Having to write an individual email is scary enough if you don’t consider yourself a writer. The thought of sending an email out to an entire mailing list can be downright terrifying! Fortunately, the perfect email is about more than just writing. And even for the […]
5 Ways to Save Time on Content Creation
Content creation, when done correctly, takes time. But you’re a busy entrepreneur with a lot on your plate. Surely, there is a way to get more efficient about the content creation process. The good news is: there is! There are ways to streamline the process and save time, while still creating meaningful content that will […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x