Making Sales Prospecting Fun and Easy [Podcast]

Making Sales Prospecting Fun and Easy

Making Sales Prospecting Fun and Easy

By John Jantsch

Making Sales Prospecting Fun and Easy

Marketing Podcast with Tom Martin
Podcast Transcript

Tom MartinOn today’s episode of the Duct Tape Marketing Podcast, I chat with Tom Martin. After 20 years in the advertising industry, he founded the digital strategy agency, Converse Digital.

Martin is also a speaker, blogger, and author of the book The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads.

In this episode, Martin and I discuss the art of prospecting and his upcoming online course, Turning Conversations Into Customers, where he will share the secrets to creating meaningful connections and relationships to make prospecting easier and more enjoyable.

Questions I ask Tom Martin:

  • Why do people dislike prospecting so much?
  • What is propinquity and what does it have to do with prospecting?
  • How do you get better at conversation?

What you’ll learn if you give a listen:

  • How being fully present can help you win business.
  • Why content should feel like it was written for an individual with the pain points your business addresses.
  • Why to see a sales prospect as a relationship rather than a deal.

Key takeaways from the episode and more about Tom Martin:

Like this show? Click on over and give us a review on iTunes, please!

AXA

This episode of the Duct Tape Marketing Podcast is brought to you by AXA Equitable Life.

It’s time we start giving life insurance the credit it deserves. That’s because life insurance can be so much more than protection for you and your family. It can also help you live, keep, and potentially build more cash value over time. To learn how, go to www.AXA.com.

Disclosure: Life insurance is issued by AXA Equitable Life Insurance Company, New York, NY 10104 or MONY Life Insurance Company of America (MLOA), an Arizona Stock corporation with its main administration office in Jersey City, NJ and is distributed by AXA Distributors, LLC.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Podcast
When and How to Sell Your Business
Marketing Podcast with Chad Peterson Podcast Transcript Today’s guest on the Duct Tape Marketing Podcast is business broker, owner of Peterson Acquisitions, and fellow Kansas City business owner Chad Peterson. Peterson has helped countless owners get the best deal when exiting their businesses. He believes that if you spent years building your business, you deserve […]
Podcast
Investing in Small Businesses to Do Good for the Community
Marketing Podcast with Amanda Brinkman Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with Amanda Brinkman. She is the Chief Brand and Communications Officer at Deluxe and the host of the hit series, Small Business Revolution Main Street. Brinkman began her career at leading creative agencies, working with brands like […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system