How Reducing Friction Increases Revenue [Podcast]

How Reducing Friction Increases Revenue

How Reducing Friction Increases Revenue

By John Jantsch

How Reducing Friction Increases Revenue

Marketing Podcast with Roger Dooley
Podcast Transcript

Roger DooleyToday on the Duct Tape Marketing Podcast, I chat with author and keynote speaker Roger Dooley.

He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is also the author of the upcoming book Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, May 17, 2019).

On today’s episode, we discuss why friction can cause problems for a business, and how smart leaders can identify and eliminate friction as a way to distinguish themselves from their competition.

Questions I ask Roger Dooley:

  • How can you reduce friction when you don’t know it’s there?
  • Where can businesses start when they want to address user experience issues in their business?
  • How do you reduce friction in a business with a culture that’s resistant to change?

What you’ll learn if you give a listen:

  • How a smaller company can get an advantage over the big guys by reducing friction.
  • What organizational drag is and the effect it can have on your business.
  • How you can use friction for good when looking to change negative personal habits.

Key takeaways from the episode and more about Roger Dooley:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. They have all the important tools you need for paid traffic, social media, PR, and SEO. Check it out at SEMrush.com/partner/ducttapemarketing.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
Mastering the Art of Selling Your Business
Marketing Podcast with John Warrillow In this episode of the Duct Tape Marketing Podcast, I interview John Warrillow, Founder of the Value Builder System which is a simple software for improving the value of company. He’s also the author of: Built to Sell and The Automatic Customer. Questions I ask John Warrillow: What does this […]
Podcast
How to Lead a Team From Anywhere
Marketing Podcast with David Burkus In this episode of the Duct Tape Marketing Podcast, I interview David Burkus. He’s the best selling author of five books about business and leadership. We talk about his latest book called Leading From Anywhere: The Essential Guide to Managing Remote Teams Questions I ask David Burkus: Is there a […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866