How Reducing Friction Increases Revenue [Podcast]

How Reducing Friction Increases Revenue

How Reducing Friction Increases Revenue

By John Jantsch

How Reducing Friction Increases Revenue

Marketing Podcast with Roger Dooley
Podcast Transcript

Roger DooleyToday on the Duct Tape Marketing Podcast, I chat with author and keynote speaker Roger Dooley.

He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is also the author of the upcoming book Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, May 17, 2019).

On today’s episode, we discuss why friction can cause problems for a business, and how smart leaders can identify and eliminate friction as a way to distinguish themselves from their competition.

Questions I ask Roger Dooley:

  • How can you reduce friction when you don’t know it’s there?
  • Where can businesses start when they want to address user experience issues in their business?
  • How do you reduce friction in a business with a culture that’s resistant to change?

What you’ll learn if you give a listen:

  • How a smaller company can get an advantage over the big guys by reducing friction.
  • What organizational drag is and the effect it can have on your business.
  • How you can use friction for good when looking to change negative personal habits.

Key takeaways from the episode and more about Roger Dooley:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. They have all the important tools you need for paid traffic, social media, PR, and SEO. Check it out at SEMrush.com/partner/ducttapemarketing.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Podcast
How to Discover and Nurture Your Creativity
Marketing Podcast with Chase Jarvis Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I chat with photographer, director, artist and entrepreneur Chase Jarvis. He has won numerous awards for his creative work, and he is the founder of CreativeLive, an online learning community featuring classes taught by Grammy winners, best-selling authors, and […]
Podcast
The Self-Reliant Entrepreneur Reading: September 18
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 18 It’s time for another episode featuring a reading from my upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. If you’ve been following along, you know that the book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

x

Pre-order your copy of
The Self-Reliant Entrepreneur