Creating a Podcast as Part of Your Prospecting Process

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Marketing Podcast with Steve Gordon
Podcast Transcript

Steve Gordon headshotToday on the Duct Tape Marketing Podcast, I visit with Steve Gordon. He’s the founder of The Unstoppable CEO, where he helps agencies and consultants to build relationships with prospects and close deals without having to sell.

One of his favorite secret weapons in the prospecting process is podcasting. The medium has become increasingly popular over the years, with countless entrepreneurs and executives tuning into podcasts as a source of guidance and information as they run their businesses.

When you create a podcast that becomes a valuable source of information, you position your business as the go-to when listeners need services or products in your space. Plus, by inviting your ideal prospects on as guests, you build one-on-one relationships and demonstrate your value without resorting to typical, icky-feeling sales tactics.

On this episode, Gordon and I speak about the many virtues of podcasting, and he shares tips for business owners who are ready to start a podcast of their own!

Questions I ask Steve Gordon:

  • Does everybody need a podcast in business?
  • What are the positive marketing elements inherent in podcasting?
  • How hard is it to set up a podcast?

What you’ll learn if you give a listen:

  • How podcasting can open new doors for you in terms of relationship building.
  • How to find prospects to invite onto your podcast.
  • How to use other people’s podcasts to find guests for your own show.

Key takeaways from the episode and more about Steve Gordon:

Like this show? Click on over and give us a review on iTunes, please!

LinkedIn Marketing Solutions logo

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LinkedIn ads help do more than just build awareness. They drive traffic and engagement, too, for everything from downloads of thought leadership pieces to registration for upcoming events. LinkedIn ads help small businesses get big results.

Try it for yourself. LinkedIn is offering a free $100 LinkedIn ad credit to launch your first campaign. Visit LinkedIn.com/DuctTape to learn more. Terms and conditions apply.


Tags

Podcast Prospecting, Steve Gordon, Unstoppable CEO


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