My IPOD Marketing Lesson
Find a Consultant Become a Consultant

My IPOD Marketing Lesson

My IPOD Marketing Lesson

By John Jantsch

I know that way too much has been written about the already
Iconic IPOD, but I finally broke down a got my wife one for her
birthday and I now have a glimpse at what all the fuss is about.
(In case you’re thinking, like my kids, that buying it for my wife
was just a scam to get myself one, I got a pink mini)

I’ve discover that the popularity of this item goes way beyond
the cool factor. Cool factor is nice but, what makes this item
so popular from a marketing sense is this.

It does one thing and only one thing remarkably well. Its
marketing beauty is its marvelous simplicity.

So, the small business marketing lesson contained in the
amazing popularity of the IPOD is – Narrow your market focus
to serve a tightly defined market or niche, serve it like no one
ever imagined doing and communicate the benefits as simply

See Guy Clark’s – Stuff That Works for the music equvivalent
of this post.

Warning: I’ve read that Apple plans to take advantage of
the status of this device and add photo and video sharing –
surely a phone capability can’t be far behind – my advice, Steve,
please resist.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.