How to Embrace a More Diverse Approach to Marketing

How to Embrace a More Diverse Approach to Marketing

How to Embrace a More Diverse Approach to Marketing

By John Jantsch

diversity in marketing

Marketing Podcast with Sergio Alcocer

diversity in marketingIn this episode of the Duct Tape Marketing Podcast, I interview Sergio Alcocer, one of the most progressive multicultural marketers in the USA. In 1999 he helped found LatinWorks, an agency that has consistently bent the rules of the Hispanic market by creating thought-provoking campaigns for some of the major advertisers in the space.

During his time as President and CCO  LatinWorks was recognized as the Multicultural Agency of the Year in 2013, 2012, & 2010 by AdAge, and in 2012 and 2010 by Adweek. The shop has been on AdAge’s ranking of the top ten agencies in the USA in 2014 and 2011 and was honored as Small Agency of the Year in 2012.

In 2017 Sergio Alcocer founded Rest of the World agency, a team of highly experienced advertising professionals in the field of research, strategy, and creativity who share the same passion. Their commitment to creating an agency that gives a voice to people who are rarely heard.

Questions I ask Sergio Alcocer:

  • How does a company embrace a  much more diverse approach to marketing and building an organization?
  • What role does this idea of multicultural marketing or inclusion play for that hyperlocal business?
  • In your view, what role does a majority company have in trying to affect change or need to shoulder?

What you’ll learn if you give a listen:

  • The difference between diversity and inclusion in business
  • How marketing and society moving on different paths
  • Why having a viewpoint as a business for things happening in society is important

More about Sergio Alcocer:

Like this show? Click on over and give us a review on iTunes, please!

 

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
How to Use Feedback to Succeed
Apple Podcasts | Android | RSSMarketing Podcast with Steven Herz In this episode of the Duct Tape Marketing Podcast, I interview Steven Herz, President of The Montag Group, a sports and entertainment talent and marketing consultancy. He is also a career advisor to CEOs, lawyers, entrepreneurs, and young professionals. Prior to joining TMG, Steven […]
Podcast
Why Startup Communities are Essential
Apple Podcasts | Android | RSSMarketing Podcast with Brad Feld In this episode of the Duct Tape Marketing Podcast, I interview Brad Feld, c0-author of a new book The Startup Community Way: Evolving an Entrepreneurial Ecosystem. Brad has been an early-stage investor and entrepreneur since 1987. Prior to co-founding Foundry Group, he co-founded Mobius […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system