Keyword Research Beyond SEO

Keyword Research Beyond SEO

Keyword Research Beyond SEO

By John Jantsch

Marketing Podcast with Brian DeanBrian_Dean_Headshot.png

Keyword research has long been the primary tool for search engine optimization plans. The idea was that you found out what people in your industry were searching for and you optimized your site and pages to try to show up on page one – pretty simple.

Today, I believe that content is the primary tool for optimizing  your effectiveness is just about every channel your clients use – it’s the key to SEO, social media sharing, referrals, email marketing and even online and offline advertising.

Without great content, you’re limited in your marketing in many, many ways.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Brian Dean, internationally renowned marketing and SEO expert and founder of Backlinko. We discuss the relationship between marketing and SEO, keyword research, and the impact of backlinks on your keyword rankings.

Questions I ask Brian:

  • How can you use keyword research beyond SEO?
  • How do you reach out to publishers for backlinks without being ignored?
  • How do you earn someone’s email?

What you’ll learn if you give a listen:

  • How to hack the Google keyword planner to find keywords your competitors can’t find
  • Tips and tricks for picking the correct keyword on which to bid
  • How to leverage a content upgrade to improve your conversion rates.

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
Google Analytics for Small Businesses
Apple Podcasts | Android | RSSMarketing Podcast with John Jantsch Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement, those are important. This allows […]
Podcast
Is Entrepreneurship in Your DNA?
Apple Podcasts | Android | RSSMarketing Podcast with Sydni Craig-Hart In this episode of the Duct Tape Marketing Podcast, I interview Sydni Craig-Hart CEO and Co-Founder of Smart Simple Marketing, an award-winning content marketing consultancy. Smart Simple Marketing helps B2SMB marketing professionals gain market share, drive engagement and deepen loyalty with small businesses, women […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system