Marketing for the New Normal
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Shift Your Marketing for the ‘New’ Normal

Shift Your Marketing for the ‘New’ Normal

By John Jantsch

Photo by timJ on Unsplash

Marketing Podcast with Mark Sanborn

Mark Sanborn

On this episode of the Duct Tape Marketing Podcast, I interview Mark Sanborn, who is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted expert on leadership, team building, customer service and change.

Mark’s latest book The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into Extraordinary recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves.

We’ve all encountered people like Fred in our lives. In The Fred Factor, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary – into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself.

Questions I ask Mark Sanborn:

  •  Do you suspect coming out of this health crisis there will be a lot of reinvention going on?
  • Some people are saying they think they need to turn marketing off, but I think you just need to think of your marketing differently. Do you find that “checking in” is a good practice or is that adding to the noise?
  • A lot of salespeople are attracted to the idea of interaction or engaging with people. If this virtual thing is going to stick around, do you see it changing the world of business in general?

What you’ll learn if you give a listen:

  • Why you might never call a period in time normal again
  • How to make a greater connection between work and life
  • How to think about marketing differently as if you were doing no marketing at all

Key takeaways from the episode and more about Mark Sanborn:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to to schedule a demo.

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