Marketing for the New Normal

Shift Your Marketing for the ‘New’ Normal

Shift Your Marketing for the ‘New’ Normal

By Jenna Jantsch

Photo by timJ on Unsplash

Marketing Podcast with Mark Sanborn

Mark Sanborn

On this episode of the Duct Tape Marketing Podcast, I interview Mark Sanborn, who is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted expert on leadership, team building, customer service and change.

Mark’s latest book The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into Extraordinary recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves.

We’ve all encountered people like Fred in our lives. In The Fred Factor, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary – into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself.

Questions I ask Mark Sanborn:

  •  Do you suspect coming out of this health crisis there will be a lot of reinvention going on?
  • Some people are saying they think they need to turn marketing off, but I think you just need to think of your marketing differently. Do you find that “checking in” is a good practice or is that adding to the noise?
  • A lot of salespeople are attracted to the idea of interaction or engaging with people. If this virtual thing is going to stick around, do you see it changing the world of business in general?

What you’ll learn if you give a listen:

  • Why you might never call a period in time normal again
  • How to make a greater connection between work and life
  • How to think about marketing differently as if you were doing no marketing at all

Key takeaways from the episode and more about Mark Sanborn:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to to schedule a demo.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia

How to Prepare for Gen Z as a Small Business Owner
Apple Podcasts | Android | RSSMarketing Podcast with Jason Dorsey In this episode of the Duct Tape Marketing Podcast, I interview Jason Dorsey a generational expert, consultant, and co-author of Zconomy: How Gen Z Will Change the Future of Business–and What To Do About It. Jason wrote his first bestselling book at age 18. […]
Lessons Learned Running Dunkin Donuts
Apple Podcasts | Android | RSSMarketing Podcast with Robert Rosenburg In this episode of the Duct Tape Marketing Podcast, I interview Robert Rosenburg an American businessman, professor, and author. He was the chief executive officer of Dunkin’ Donuts for thirty-five years from 1963 to 1998 and also served on the board of directors of […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.


Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system