The job of the marketer has changed dramatically over the past decade. In fact, I would suggest with the onset of digital marketing and the set of data that comes with it, the job has changed more in the last ten years than it did the previous 100.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Josh Steimle. Steimle is the founder and CEO of MWI, an SEO and digital marketing agency. He is also the author of Chief Marketing Officers at Work, which includes 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal. He and I talk about marketing insights – specifically, changes in SEO, how to be an influencer, and a look into the ever-changing role of a CMO.
Steimle is a speaker, writer, and entrepreneur. He has written over 200 articles for publications like Forbes, Inc, Mashable, TechCrunch, Entrepreneur, and Time. Entrepreneur magazine recognized Steimle as one of 50 Online Marketing Influencers To Watch in 2016. Steimle was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs, and data from social media research firm Leadtail recently ranked Steimle #11 on their list of People Most Mentioned and Retweeted by CMOs.
Questions I ask Josh Steimle:
- What’s changed the most about search engine optimization?
- What are common themes discussed by top CMOs?
- How can marketers adapt to the speed of change?
What you’ll learn if you give a listen:
- How to become an influencer
- Why posting on high-authority websites is valuable
- How the role of the CMO is changing
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