The Ins and Outs of Marketing Automation [Podcast]
Find a Consultant Become a Consultant

The Ins and Outs of Marketing Automation

The Ins and Outs of Marketing Automation

By John Jantsch

Marketing Podcast with Jason VandeBoom
Podcast Transcript

Jason Vandeboom headshotToday on the Duct Tape Marketing Podcast, I visit with founder and CEO of ActiveCampaign, Jason VandeBoom.

ActiveCampaign is an SaaS solution built in the cloud that is focused on marketing automation. Managing everything from email campaigns to SMS messaging to sales and CRM is possible through the platform, and their predictive technology can help you to send highly individualized content to the right customers at the right time to generate the best results.

VandeBoom and I talk all things marketing automation and personalization on this episode.

Questions I ask Jason VandeBoom:

  • How do we really ensure personalization?
  • How do we manage customized timing and content within automation?
  • What’s the best practice for getting more information about customers after they’ve initially reached out?

What you’ll learn if you give a listen:

  • How to strike the right balance between automation and human touch.
  • Why it’s important to think about content delivery method as well as the message.
  • Why the future of marketing automation is about individualization.

Key takeaways from the episode and more about Jason VandeBoom:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo_full berry_small

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


Podcast
10 Key Areas That May Be Holding Your Business Back
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I’m going to break down the 10 key areas that may be holding your business back. Key Takeaway: If you’re a long-time listener, you know that my point of view is strategy before tactics. In this episode, […]
Podcast
2 Out-Of-The-Box Ways To Generate Referrals
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo show series where I’m covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here. Key Takeaway: In this episode, I’m wrapping up […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.