The Ins and Outs of Marketing Automation [Podcast]

The Ins and Outs of Marketing Automation

The Ins and Outs of Marketing Automation

By John Jantsch

Marketing Podcast with Jason VandeBoom
Podcast Transcript

Jason Vandeboom headshotToday on the Duct Tape Marketing Podcast, I visit with founder and CEO of ActiveCampaign, Jason VandeBoom.

ActiveCampaign is an SaaS solution built in the cloud that is focused on marketing automation. Managing everything from email campaigns to SMS messaging to sales and CRM is possible through the platform, and their predictive technology can help you to send highly individualized content to the right customers at the right time to generate the best results.

VandeBoom and I talk all things marketing automation and personalization on this episode.

Questions I ask Jason VandeBoom:

  • How do we really ensure personalization?
  • How do we manage customized timing and content within automation?
  • What’s the best practice for getting more information about customers after they’ve initially reached out?

What you’ll learn if you give a listen:

  • How to strike the right balance between automation and human touch.
  • Why it’s important to think about content delivery method as well as the message.
  • Why the future of marketing automation is about individualization.

Key takeaways from the episode and more about Jason VandeBoom:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo_full berry_small

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.


Podcast
How to Incorporate Marketing Automation Into Your Existing Strategy
When you started your business, you had a smaller customer base and it was easier to keep in touch with everyone. However, as your business has expanded, customer base has grown, and prospect pool has widened, you have more and more people that you’re hoping to reach with personalized messaging. Fortunately, marketing automation tools can […]
Podcast
4 Ways to Get Creative with Marketing Automation
A lot of salespeople and marketers are already aware of what marketing automation can do to nurture leads and convert prospects. When you’re trying to stay on top of communicating with leads, marketing automation can help keep that conversation flowing and ensure that no one fall through the cracks. But the potential applications for marketing […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x