Bringing Marketing and Product Development Together
On this episode of the Duct Tape Marketing Podcast, I visit with author and product and marketing executive Jill Soley.
Soley has been developing, launching, and nurturing products for nearly 20 years; she’s currently the Chief Product Officer at the agile project management software firm Obo.
Over the years, she’s learned a lot about how critical it is to bring together product management and marketing efforts. She’s brought together all of her learnings into a book, Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for Their Business.
Soley hopes to help entrepreneurs who don’t have a strong marketing background find success for their products and their businesses as a whole. She shares some of her insights from the book on this episode.
Questions I ask Jill Soley:
- What’s the difference between marketing for non-marketers and regular old marketing?
- How does the go-to-market approach vary between services versus products?
- What are the five things a company must do once they’ve completed the early research stage?
What you’ll learn if you give a listen:
- Why it’s important to get market validation and to do product testing with real potential customers (not just your friends!).
- Why it’s important to start customer segmentation early on in your process.
- Why companies need to start by defining their ideal customer.
Key takeaways from the episode and more about Jill Soley:
- Learn more about Jill Soley
- Order your copy of Beyond Product
- Learn more about Obo
- Follow on Twitter
- Connect on LinkedIn
Like this show? Click on over and give us a review on iTunes, please!
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Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
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