Bringing Marketing and Product Development Together [Podcast]

Bringing Marketing and Product Development Together

Bringing Marketing and Product Development Together

By John Jantsch

Marketing Podcast with Jill Soley
Podcast Transcript

Jill Soley headshotOn this episode of the Duct Tape Marketing Podcast, I visit with author and product and marketing executive Jill Soley.

Soley has been developing, launching, and nurturing products for nearly 20 years; she’s currently the Chief Product Officer at the agile project management software firm Obo.

Over the years, she’s learned a lot about how critical it is to bring together product management and marketing efforts. She’s brought together all of her learnings into a book, Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for Their Business.

Soley hopes to help entrepreneurs who don’t have a strong marketing background find success for their products and their businesses as a whole. She shares some of her insights from the book on this episode.

Questions I ask Jill Soley:

  • What’s the difference between marketing for non-marketers and regular old marketing?
  • How does the go-to-market approach vary between  services versus products?
  • What are the five things a company must do once they’ve completed the early research stage?

What you’ll learn if you give a listen:

  • Why it’s important to get market validation and to do product testing with real potential customers (not just your friends!).
  • Why it’s important to start customer segmentation early on in your process.
  • Why companies need to start by defining their ideal customer.

Key takeaways from the episode and more about Jill Soley:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
Are You Ready for the Era of Context Marketing?
Marketing Podcast with Mathew Sweezey Today’s guest on the Duct Tape Marketing Podcast is Mathew Sweezey. He is the Principal of Marketing Insights at Salesforce, and a futurist, speaker, and author. In his work with Salesforce, he helps to guide their marketing efforts, research, and product development. He’s also applied his research and insights in […]
Podcast
Creating Promotional Products That Make an Impact
Marketing Podcast with Mark Graham & Bobby Lehew On this episode of the Duct Tape Marketing Podcast, I sit down with Mark Graham and Bobby Lehew of commonsku. Graham is commonsku’s president and Chief Brand Officer and Lehew is Chief Content Officer of the company that creates software for the promotional products industry. Promotional products […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system